Strategy. Story. Systems.
Strategic marketing leadership for organizations doing meaningful work.
I help small and growing organizations navigate the complexity of marketing, communications, and change. I bring senior-level strategic thinking and practical implementation together to clarify the story, establish the strategy, and build the systems that move an organization forward.
Most organizations don't have a single marketing problem.
A new website touches brand strategy. A fundraising campaign depends on messaging. A growing organization needs more than a logo, it needs systems that support consistency. And sometimes the challenge isn't knowing what to do, but figuring out what matters most.
That’s where I come in.
I step into complexity, find the throughline, and bring the pieces together—connecting brand, messaging, marketing, communications, and operations into a strategy that people can actually use.
Whether you need senior-level marketing leadership, strategic direction for a specific initiative, or help building the infrastructure your organization has outgrown, I help turn disparate efforts into a clearer path forward.
When marketing gets complicated, start with the bigger picture.
What I do.
Systems & Operations
Building the structures and practices that make marketing more effective, consistent, and sustainable.
The goal isn't more process for the sake of process. It's creating practical systems that help teams work better, make good decisions, and execute effectively over time.
From big-picture strategy to the systems that make it happen.
Marketing & Communications
Connecting strategy to the ways your organization communicates, engages, and builds relationships with its audiences.
I help organizations determine what they need to say, who needs to hear it, where it belongs, and how the pieces work together.
Marketing Strategy & Leadership
Strategic direction for organizations that need senior-level marketing thinking without necessarily needing a full-time marketing director.
I help establish priorities, clarify audiences and goals, connect the pieces of the marketing ecosystem, and build a practical roadmap for moving forward.
Brand & Messaging
Positioning, messaging architecture, narrative, voice, and brand strategy that give an organization a clear and consistent way to communicate.
I work through the complexity behind the message to create a foundation that can hold up across audiences, channels, and teams.
Clients
Who I work with.
I work primarily with nonprofits and small, purpose-driven businesses—organizations with good people, meaningful work, and often more complexity than their marketing infrastructure was built to handle.
Building
You're starting from scratch and need a strategic foundation, not a collection of disconnected tactics.
Untangling
You've got a lot of moving pieces, but they aren't working together as well as they could be.
Growing
Your organization has changed, but your marketing hasn't caught up yet. You need the strategy and structure to support what's next.
Experience
Senior-level experience.
Practical by design.
15+ years
PMP Certified
Mission-driven
I've spent 15+ years working across brand, communications, fundraising, content, and marketing strategy for mission-driven organizations operating in complex environments.
My experience spans organizational growth, brand development, integrated campaigns, fundraising communications, corporate partnerships, digital strategy, and the systems that make it all possible.
I'm a certified Project Management Professional (PMP), and I bring that operational discipline to creative and strategic work. I believe that strategy, storytelling, and execution work best when they're designed together.
Testimonials
What it’s like to work together.
“Kim helped build our brand into what it is today and left a lasting legacy.”
Former SVP of Marketing
“Kim set the direction for the way we share our organizational story.”
Director, Foundations & Corporate Giving
“She’s a walking thought-starter.”
Marketing Manager